The ‘Little Sips’ concept speaks to a variety of people. From kids who want munchkins to lawyers who want their morning coffee. ‘Little Sips’ is something that builds Dunkin’ up as a slow but steady love for the brand. Taking ‘Little Sips’ of coffee before you fully dive in. Having Dunkin’ being open for all ages and having more fun with the campaign, Dunkin’ is there for every life event.